Current Issues in Travel and Tourism UK
In this post, we will discuss current issues in travel
and tourism sector and Analyze issues currently driving change in the travel
and tourism sector.
Understand current issues in the travel and tourism sector.
Travel and tourism industry is dynamic and sensitive
to economic changes. Any changes in the economic conditions directly affect the
tourism industry and in the same way tourism can become a key contributor in
the economic growth of a country. Hence, we can say that tourism and economy go
hand in hand at various levels. Tourism has a very broad scope and in order to
understand it with ease we need to narrow it a bit. For our ease we will focus
upon current status of travel and tourism status in the city of Brighton in UK.
Located on the south coast of London, Brighton is
known for its rich cultural heritage and beautiful beaches. Freedom of sea side
and bustle of city in harmonious co-existence is seen here. Royal Pavilion,
Victorian aquariums, Regency architecture send you to the rich past and at the
same time you can relax at pebble beach, have some seaside fun at Brighton Pier
and enjoy the Brighton wheel. The travel and tourism sector in Brighton has been active for a long
time and has resulted in making it one of the prime holiday destinations in UK.
But in recent years we have seen rapid changes in the customer demand pattern
in this sector. In this section, we will discuss in details factors which are
causing changes currently in the tourism sector. We can further break down the
topic in two parts:
Analyze issues currently driving change in the travel and tourism sector.
Travel and Tourism sector is highly sensitive to the
constantly changing global demographics. There are several factors which will
affect the changes that take place is formulating strategies when it comes to
this sector. They are discussed as follows:
- Memories and Experiences
The lifestyle today is hectic and tiring. People spend
a lot of time wired and connected. Homes have converted into work stations.
They are looking for short breaks and getaways. They want to derive the best
out of their limited leisure time frame. In addition to this, traveler of today
is looking for unique enriching experience. Their expectations out of the
travel sector are very high. They are ready to pay for the services and hence
want nothing but the best. The choice of destination has now diversified into
various sectors like adventure tourism, cultural tourism, heritage travel, family travel etc. The market is
driven by the demand of the customers and not by the suppliers. Their taste and
preferences are closely monitored and plans and offerings are customized
accordingly.
- Technology
The growth in technology is one of the key factors
that are going to influence the changes and developments that are set to happen
in the travel and tourism arena. One of the key contributors is internet. With
the evolution of the internet the travel sector stands to be revolutionized. It
empowers customers by giving them the power to browse through various travel
options available and creating and customizing plans that are suitable for them
and fits their needs. With internet search for travel destinations has become
faster and more simplified. Travel contributors like hotel chains, airline
service providers and tour operators are all consolidating and forming
alliances with companies providing technological solutions which allow them to
target customers efficiently.
- Changing Face of Tourists
There has been a significant rise in the number of
people who believe in working hard early on, earning a lot of money and then
settle for an early retirement. This time they plan to utilize for leisure
activities like travelling to their dream destinations. Travel is slowly
becoming a lifestyle choice. In recent years it has been seen that more and
more people from developing countries are spending a good amount of money on
travelling to exotic location. Even in developed nations like USA we are seeing
a rise in the number of minority group’s travelers which includes Hispanics,
African-Americans etc. in addition to this increasing competition among travel
service provider ensures that people from all the income groups are able to
score desired deals and create their own customized travel plans. Growth in
popularity in the usage of internet has also added to this. People can browse
, compare and
choose deals from the comfort of their homes.

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